Marketing and management - Assignment Example1 Advise on Internal Marketing for Rosemary and Her Staff Members Development in Internal Marketing In simple words, marketing can be referred as identifying and meeting human as well as social needs. Appropriate and excellent marketing are the ingredients of success for business in modern times (Kotler, 1972). The importance of marketing needs should be well communicated to Rosemary and her staffs. The behaviour of Rosemary and her staff members can be changed with the strategy of social marketing. This strategy combines excellent factors from traditional approach towards the social changes within an integral plan and framework for action and also utilizes and advances towards the technology and marketing skills (Pichop & Mndiga, 2007). Social marketing is applied to influence people towards their behaviour in improving their health, protecting environment and contributing to the society (Kotler & Et. Al., 2002). This strategy of social marketing will assist in development in the management of staff members.
